Bird Eyewear
Repositioning the UK's leading sustainable eyewear brand.
Bird Eyewear is the highest-scoring B Corp in the global eyewear industry.
— Brand development
— Creative direction
— Visual design
— Copywriting
Refocusing the brand
As Bird pivoted their business model away from D2C sunglasses to B2B eyewear available exclusively through independent opticians, the brand also needed a holistic strategic rethink.
From marketing touchpoints and messaging to tone of voice and visual design, all aspects were redefined in a new creative system. This includes photographic art direction, print collateral, ad campaigns, website and point of sale, etc.
