Competitive Cyclist

O-giant in 1O years

Launched in 2000, Competitive Cyclist grew at phenomenal speed — becoming the largest online cycling store in the US in less than a decade.

— Creative direction
— Brand guidelines
— Visual design
— Copywriting

Competitive Cyclist

Ecommerce

Worked with the product and UX team to improve the shopping experience and develop the brand style. A key goal was to educate and make shopping easier for less-experienced, aspiring cyclists.
Competitive Cyclist
Competitive Cyclist homepage
Competitive Cyclist product listing page
Competitive Cyclist product detail page

Brand guidelines

With such rapid growth, the brand had evolved organically with no documentation. I created a comprehensive style guide to help ensure consistency and quality of future output.
Competitive Cyclist brand guidelines
Competitive Cyclist brand guidelines
Competitive Cyclist brand guidelines
Competitive Cyclist brand guidelines

Four years of support

I was involved in many projects over four years, including a content-rich site for the CC Racing Team, direct mail and email marketing.
Competitive Cyclist Racing Team website
Competitive Cyclist direct mail