EarthColor is the recognised thought leader and largest supplier of sustainable print solutions in the US. Their Sustainability Report has been in production since 2004, come 2010 it was my job to take it to the next level with a completely new direction that would engage and inspire key decision makers.
Reports are often dry, technical and impenetrable documents that fail to deliver valuable content effectively. To help avoid this I produced a vibrant 'mini-brand' based around the caption 'Let's change for good' along with a slightly rebellious 'changemaker' visual style. This was coupled with a tone of voice that was pro-active and inspiring whilst retaining credibility through honesty and realism.
