Earth Integrate offers a complicated set of products and services to the marketing and communications industry which they found difficult to convey without lengthy discussion. A discovery phase enabled me to summarise their offering and distill further into a core brand promise and key personality co-ordinates before beginning the visual creative. This approach created a solid foundation with which to create an identity and brand that was both simple to understand and easy to tailor toward their varying audiences.
Brand guidelines covered everything from high level brand co-ordinates, logo usage, palette and typography through to photographic styling, a system for selecting contrasting imagery, tone of voice, how to write effective headlines, graphic styling and a gallery of examples.
