Branding an industry thought leader.

Widely regarded as the ‘gold standard’ in geothermal consulting, resource assessment, and project de-risking, GeothermEx nonetheless lacked a defined brand position and cohesive external communications.

Following a discovery phase and brand workshops, I created a strategic brand model to clarify and align their positioning, messaging, tone of voice, and visual language. This foundation informed the design of a new website that reinforces their authority, showcases active projects, and supports ongoing thought leadership.