BMC Switzerland

Culture connect

Few brands can weave their own carbon fibre in-house. BMC’s impressive R&D lab proves their claim: Precision Swiss engineering.

— Creative direction
— Naming + identity
— User experience
— Visual design
— Copywriting

BMC Tempo homepage

Tempo: e-zine.

The goal: Grow the mailing list and build brand loyalty. The brief: Design an email newsletter. I felt we needed to do more than a simple newsletter, so I suggested and named ‘Tempo’ — a monthly e-zine with distinct editorial sections covering the cultures of both cycling and Switzerland. This zine would be a platform to: Build brand story; create stronger connections with fans; act as a content archive for greater reach and growth.
Published every month in five languages, by #5 the US list alone had attracted over 50,000 new subscribers.

Naming and identity

Names and logos for various BMC initiatives including products, events, and teams.
BMC logos
BMC logos


Ride Experience
Ambassador Program
Impec R&D lab

BMC microsites