Store restore

Online cycling retailer with a deep inventory geared towards their passion for mountain biking.

— Creative direction
— User experience
— Visual design
— Project management

Speedgoat Bicycles

A smoother ride

Transforming a bland online store with a stacked inventory into an engaging brand with a smooth shopping experience. Added challenge: relaunch in three months.

Restructuring the product taxonomy enabled a simpler nav, helping make shopping easier and more enjoyable. Other tools included faceted search, live-chat, reviews, and brand overviews to inform visitors on their choices. And yes, we launched within three months.

Speedgoat Bicycles
Speedgoat product listing page
Speedgoat product detail page
Speedgoat landing page
Speedgoat fit room page