Match Pewter

Craft Work

Handmade by artisans in northern Italy, Match design timeless dinnerware and home accessories that become instant heirlooms.

— User experience
— Visual design
— Style guide
— Copywriting

Match Pewter

Tradition meets technology

Hand-made Italian pewter is a beautiful but endangered craft, Match are keeping the tradition alive. Modernising their site while retaining the essence of a brand rooted in tradition also required some craft!

Clean and minimal, the website complements the products and provides an effortless shopping experience. In the two years following launch YoY sales are up for every month by as much as 100%.

Match Pewter detail page
Match Pewter detail page
Match Pewter landing page
Match Pewter mobile screens
Match Pewter email
Match Pewter email

Writing for humans and robots

To accompany the site, I produced a style guide on writing copy that is on-brand and on-point for SEO.
Match Pewter style guide
Match Pewter style guide
Match Pewter style guide
Match Pewter style guide