Match Pewter
Old craft, new platform.
Handmade by artisans in northern Italy, Match Pewter design timeless dinnerware and home accessories that become instant heirlooms.
— User experience
— Visual design
— Catalogue
— Styleguide
Tradition meets technology
Hand-made Italian pewter is a beautiful but endangered craft, Match are keeping the tradition alive. Clean and minimal, the website complements the products and provides an effortless shopping experience. In the two years following launch YoY sales are up for every month by as much as 100%.
To maintain Match’s premium feel across touchpoints and for dealers preferring a more tactile and traditional way to select products, a hardcover catalogue is available upon request.
Writing for humans and robots
To accompany the site, I produced a style guide on writing copy that is on-brand and on-point for SEO.
