Match Pewter
Craft Work
Handmade by artisans in northern Italy, Match design timeless dinnerware and home accessories that become instant heirlooms.
— User experience
— Visual design
— Style guide
— Copywriting
Tradition meets technology
Hand-made Italian pewter is a beautiful but endangered craft, Match are keeping the tradition alive. Modernising their site while retaining the essence of a brand rooted in tradition also required some craft!
Clean and minimal, the website complements the products and provides an effortless shopping experience. In the two years following launch YoY sales are up for every month by as much as 100%.
Writing for humans and robots
To accompany the site, I produced a style guide on writing copy that is on-brand and on-point for SEO.
