Website for the UK's leading learning disability charity
To coincide with a new brand identity Mencap required the digital side of their offering to be completely overhauled. Research and focus-grouping proved video to be an ideal content format for the homepage and key areas throughout the site. 70% of people with a learning disability have difficulty reading, so using video made complete sense from an accessibility standpoint.
In addition to the standard site we created a separate area titled 'My Life' for people with learning disabilities; this area employs a much simplified navigation and features primarily video content. More advanced users can toggle for text content. Mencap won the 'Best Use of Web' award from the UK's leading third sector magazine, The Charity Times.
