Rapha
Keep it IRL
Rapha make cycling clothing with a distinctive style. As a polarising ‘marmite’ brand, they have passionate lovers and haters around the world.
— Creative direction
— User experience
— Visual design
Visit a 'real' store
With several stores already open and a rapid global growth plan, Rapha wanted a to let people know about these ‘Clubhouses’ and inspire them to visit.
I provided UX and visual design that uses in-store events as a prominent incentive, with an intuitive interface for cyclists to find their nearest store and register for events or group rides.
