Rapha

Keep it IRL

Rapha make cycling clothing with a distinctive style. As a polarising ‘marmite’ brand, they have passionate lovers and haters around the world.

— Creative direction
— User experience
— Visual design

Rapha Clubhouses

Visit a 'real' store

With several stores already open and a rapid global growth plan, Rapha wanted a to let people know about these ‘Clubhouses’ and inspire them to visit.

I provided UX and visual design that uses in-store events as a prominent incentive, with an intuitive interface for cyclists to find their nearest store and register for events or group rides.

Rapha Clubhouses
Rapha New York
Rapha New York
Rapha wireframe
Rapha wireframe