Roadworks is the annual street fair of SFCB; a non-profit promoting the arts and crafts of the book through workshops, exhibitions and events.
A lack of brand and event strategy meant Roadworks was missing a great opportunity to generate interest within new circles, educate visitors about SFCB and ultimately generate much needed revenue. I countered this by defining and targeting a new audience that would be receptive and created various elements for different stages of the touch tree; attract people to the event, entertain them while they're there, have the means to educate them about SFCB and actively encourage sign-ups for workshops etc.
Role: Brand and event strategy, creative direction, design
