Speedgoat
Store restore
Online cycling retailer with a deep inventory geared towards their passion for mountain biking.
— Creative direction
— User experience
— Visual design
— Project management
A smoother ride
Transforming a bland online store with a stacked inventory into an engaging brand with a smooth shopping experience. Added challenge: relaunch in three months.
Restructuring the product taxonomy enabled a simpler nav, helping make shopping easier and more enjoyable. Other tools included faceted search, live-chat, reviews, and brand overviews to inform visitors on their choices. And yes, we launched within three months.
